If you’re launching or managing a website today, you’ve probably heard about responsive web design. Responsive websites resize and reshape themselves based on the size of the screen they’re viewed on.

At B’stro, we noticed that designing responsive sites is really all about making websites more like cats. It’s a phenomenon we call Catsponsive Design.
Cat Professor Illustration
paw prints
Point 1

Like cats, responsive websites

adapt to any space


Remember how comfortable Sprinkles looked in that little cardboard box? Responsive websites are like that. When you view a responsive site on an iPhone, the text and images are perfectly resized for mobile viewing. On an iPad, they’re adjusted to fit the space of that, too.
paw prints
Point 2

Like cats, responsive websites

look good small


Ever wonder why kittens are so popular? Humans are hard-wired to like little versions of bigger things. Need proof? Mobile web browsing is predicted to outpace desktop browsing by 2015. Those little screens are getting some serious love – and with a responsive site, you can make sure your big site looks great small, too.
paw prints
Point 3

Like cats, responsive websites are

easy to interact with


There was a time when, if your site was visible on a mobile device, that was enough. Today, users expect to be able to interact with a mobile site in a way that’s natural for a mobile user – for example, buttons should be big enough to tap with a finger without zooming in. Responsive sites don’t just visually adjust for smaller screens – they adjust the user experience so it’s easier to click, tap, and interact on every device.
paw prints
Point 4

Like cats, responsive websites are

future friendly


With nine luxurious lives to look forward to, cats are extremely future friendly. Responsive sites have long lives too. If you make your site responsive today, you’ll help make sure that your visitors have a consistent (and gorgeous) website experience, even if tomorrow’s devices are dramatically (and dimensionally) different than they are today.
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Point 5

Like cats, responsive websites are

easy to find


Let’s say you have two cats – Carlo and Bitey. If you want to find both those cats, you need to call two names. Name both your cats Carlo, and you’ve cut your time in half!

The same is true for responsive sites. Rather than hosting a mobile version of your site on one URL, and your desktop URL on another, you can host both your websites on one URL. This improves your site’s SEO, and makes your website easier to find on any device.
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Point 6

Like cats, responsive websites are

low maintenance


Compared to dogs, and most other pets, cats are low maintenance. Likewise, responsive sites are easier to maintain than their non-responsive counterparts. When you make an update to a responsive site, the change will take effect across all devices. Instead of having to juggle multiple subdomains or Content Management Systems, responsive sites keep costs low by limiting duplicate efforts and simplifying long-term maintenance.
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Point 7

Like cats, responsive websites

keep you on top


Cats are very good at quietly asserting their superiority over other beings. Because responsive sites meet your customers where they are (on their mobile phones, their tablets, or their desktops), responsive sites help keep your business on top of the competition, too.
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Point 8

Like cats, responsive websites are

super cool


The phrase “cool cat” did not enter the cultural lexicon as a fluke. Responsive sites are just as cool—they’re engaging, cutting edge, and fun to interact with. Responsive design tells your customers: We care about your experience, and we want to make our site work best for you. If that’s not cool, we don’t know what is.
paw prints

Like cats, responsive websites

are going to be all over the interweb

The future of web design is here - and it’s responsive. If you’re ready to learn more about responsive design, send us an email at catsponsive@bstro.com.